British singer/songwriter Sophie Ellis-Bextor stars in McCain's new campaign, promoting the brand's new 'baby Hasselback' potatoes.

Ellis-Bextor commented 'I’m very happy to be teaming up with McCain this week to celebrate the arrival of their delicious new Baby Hasselbacks! Their research has shown that 60% of people are eating exactly the same dinner up to four times a week, whilst more than half the nation are crying out for inspiration in the kitchen'.